AI Insight with Human Soul
OUR MISSION
Most brands use AI to write at their audience. Our platform allows you to write as them.
That shift changes everything
The difference isn't subtle, it's the difference between content and connection. "FreshIntelligence.ai was founded to redefine how businesses understand people. Our platform combines advanced generative AI with anthropological expertise, giving decision-makers fast, human-centered insights at scale.
Behind the technology is a team of researchers, strategists, engineers and anthropologists who believe that understanding human behavior is at the heart of every successful decision. We built FreshIntelligence.ai to eliminate the bottlenecks of traditional market research turning questions into actionable insights in minutes, not weeks.
Scientifically Engineered AI Personas
Our platform applies a multi-dimensional qualitative framework, integrating hundreds of psychographic, and demographic data points to construct high-fidelity personas. Each persona is the result of a guided, systematic process that ensures consistency, transparency, and reproducibility.
Through advanced segmentation modeling, users can define and refine criteria with precision, capturing subtle variations in attitudes, values, and decision-making drivers. The system then synthesizes these inputs into a structured profile, represented by a unique human avatar that visualizes the persona in an accessible, human-centered format.
This methodology combines computational rigor with intuitive design, enabling the creation of personas that are both scientifically robust and immediately actionable. By bridging qualitative depth with AI-driven synthesis, the platform delivers a reliable lens into customer behavior, ensuring insights are both credible and practical.
ANTHROPIC LARGE LANGUAGE MODELS
Meet the Power behind us
We chose to build on Claude Sonnet for several reasons; specifically its long context handling, this makes it ideal for analyzing long interviews, keeping track of the full conversation without forgetting earlier parts and letting you paste in full transcripts, documents, or multiple interviews at once; secondly its incredible conversational style, that allows responses in a natural, human-like tone that is measured and empathetic.
SAFETY AND ALIGNMENT
Anthropic's emphasis on "Constitutional AI" means Claude is less likely to hallucinate when compared to earlier models.
Follows ethical and grounded reasoning, which is incredible for sensitive topics in research.
GREAT AT ROLE PLAYING
Claude Sonnet can
Take on personas or respondent profiles (e.g., "a working mom in Texas" or "a Gen Z early tech adopter")
Respond as if it's in a live qualitative interview, probing or elaborating naturally.
STRUCTURED THINKING
freshintelligence.ai deliver
step-by-step reasoning, nuanced and layered insights.
Useful for moderator simulations, persona testing, and AI-generated qualitative insight at scale. it is a clear, logical, and organized way of approaching problems, designing solutions, and making decisions
MINIMAL
PROMPTING
Minimal prompting needed.
Claude tends to perform well with minimal prompt engineering—you can “talk to it” more directly and it’ll adapt exceptionally fast and factual.
USE CASES
Transforming insight generation
Freshintelligence.ai validate strategies, defines brand positioning, and identifies market expansion opportunities before major investments. Accelerate innovation and product development, test concepts, features, and packaging with precise target audiences in seconds. freshintelligence.ai will help you optimize customer experience and marketing, uncover unmet needs, refine messaging, and map customer journeys, furthermore guiding operations, go-to-market, and future planning with pricing, channel, and trend insights to stay ahead of competitors.